Ecco Sandwich Lab

When Italian cooking hits the streets of Amsterdam, ECCO Sandwich Lab (by Numero Zero Bistro) is born.

For this branding project, we created an identity as cool and dynamic as the man behind the menu, Chef Gigi. Inspired by Gigi’s Italian roots and personal street style, we designed a fun mascot logo and a strong visual identity.

With bright red color, bold typography, and playful cartoon vibes, the entire look is unique, energetic, and full of character from the logo
to the packaging and street posters. It’s simple, cool, and memorable.

Just like a great sandwich.